I recently started photographing various trademark beers for Fairport Brewing Company, a local microbrewery. Although all the foods and beverages that you see in magazine and television advertisements look deliciously steamy hot or refreshingly cold, nothing could be further from the truth. There is an art to making month-old, cold hamburgers look lip-smackingly good. And in this post, I’ll show you what makes you want to dive into room temperature, flat beer.
With the exception of some English beers that are preferable served less than cold, most beer is served cold, so that is what advertisers want you to see and crave. But again, what you see is rarely what it really is.
